The Motivation of a Marketer

By Griffin Jones

“By the way, if anyone here is in marketing or advertising…kill yourself. There is no rationalization for what you do, you are Satan’s spawn, you fill the world with vile and garbage,” –comedian, Bill Hicks.

No, I’m not offended, I think it’s hilarious. And I can easily rationalize what I do.

Bill HicksWhen I was a radio AE, I remember asking a client what he liked about his favorite rep. This was at the very beginning of 2009–the bowel of the Great Recession.

“She doesn’t push me to do stuff,” was his answer.  He liked that she didn’t nudge him out of his comfort zone. That place has been out of business for three years now.

He was a good guy, had been in business for a long time, and he knew his product as well as anybody. We’re marketers because we know that isn’t the point. In my not-so-long career I’ve seen this more times than I can count.

Like most marketers, I don’t like the feeling of pushing people. It’s not natural to me. But I would rather deal with that brief uncomfortable feeling at the very beginning of a relationship than ever have anyone describe me as their favorite because I “didn’t push” them enough.


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